Sister brand to Zara, Bershka offers a mature take on fashion trends at an affordable price point. Look out for fitted blazers, classic shirts and oversized sweaters.
Gigi Hadid and Sienna Miller are fans of Mango, whose clothes have a laid-back California vibe. Shop the collection for bold prints and directional shapes that are perfect for adding interest to everyday looks.
Bershka
Bershka is a fashion brand owned by Inditex with stores all over the world. The brand focuses on young audiences and offers casual clothing. Its stores are spacious and trendy, with a carefully thought through image that extends from the windows to the interior design of the store. Music, screens and projections, modern graphics and fashionable colors are just some of the details that characterize the brand’s shops.
The brand’s audience is characterized by adventurous young people who express themselves through fashion and music. Its collections are unique and innovative, with styles that challenge high street designers.
Pull & Bear
Sister brand to Zara, Bershka and Massimo Dutti, Pull & Bear delivers trend-led men’s and women’s designs at a more casual price point. Its collections are inspired by music, technology and art and it has two separate lines – Pacific Republic and XDYE – that target a younger market.
The brand is part of Inditex, one of the largest fashion retailers in the world, and has made impressive progress when it comes to sustainability. However, it still has a lot of work to do in order to meet its targets.
Mango
Mango is another H&M Group brand that’s keeping fashion-forward shoppers from around the world on-trend. The brand carries sleek and modern designs that are both elegant and effortlessly urban.
Like other European fashion companies, near-shoring is a critical part of Mango’s apparel supply chain. In fact, over 40% of its Tier 1 garment suppliers are EU based (including Turkey). The majority of these factories offer vertical production, i.e. they make both finished garments and textile raw materials.
This approach reduces waste and makes the brand more sustainable, but it is still challenging to manage inventory while staying on top of fast-moving trends. That’s where trend forecasting comes in.
Stradivarius
Known for its pristine craftsmanship, the Stradivarius is considered superior to other violins. It is believed that Antonio Stradivari made about 1,100 instruments, including violins, cellos, violas, and mandolins. His violins are renowned for their beauty and depth of sound.
The brand’s business model focuses on offering stylish and affordable fashion items to meet the demands of its target audience. Their revenue comes from sales through both physical and digital channels. Their core activities include fashion design, store operations, and e-commerce management. They also collaborate with influencers and suppliers to increase brand visibility.
Never Fully Dressed
Sister brand to Zara and H&M, Bershka offers trend-led women’s and men’s styles at a more affordable price point. Look out for bold prints and statement co-ords that’ll turn heads this summer.
Gigi Hadid and Kendall Jenner are fans of Spanish brand Mango, which is best known for its bold print dresses and kitsch tie-dye bucket hats. It also caters for plus sizes with petite, tall and curve collections.
For a casual look, pair a maxi dress with flat sandals and sneakers. Add a wide-brimmed hat for daytime style and a chunky knit cardigan for colder weather.
Asos Design
Fashion trends come and go as quickly as they appear, so it’s no surprise that many women end up with buyer’s remorse after purchasing an outfit from an online clothing store for women. Elle magazine has shared a hack that could help you avoid this problem.
You can find tons of stylish outfits at ASOS by following the brand’s Instagram page, which is “basically a shoppable mood board.” In addition to the clothes themselves, each Instagram post will include a link directly to the products worn in the photo.
Another great thing about ASOS is that it carries many staple items that will become part of your wardrobe, such as camis and white tees. The company also makes sure to stock items that are in trend, according to Edited.
Motel
Motel Rocks is a trend-led fashion retailer for women that offers vintage and streetwear influences. The brand frequently collaborates with influencers in the industry to create exclusive collections that appeal to their followers. It also has a sale section that allows customers to grab fashionable items at a reduced price.
One of Asos’s in-house labels, this retailer is known for its on-trend clothing, shoes and accessories. The label has a wide range of sizes too, with tall, petite and curve collections available. The collection includes everything from party dresses to loungewear for a sofa session.